国际奥委会IOC（The International Olympic Committee）周三宣布，具有公营性质的加拿大广播公司CBC获得下2届冬奥和夏奥的转播权，包括2014年在俄罗斯索契举办的冬季奥运会和2016年在巴西里约热内卢举行的夏季奥运会。
过去60年来，本国的奥运转播一直由CBC进行，共计19届冬季和夏季奥运会，包括2008年在北京举办的夏季奥运。但私营贝尔公司（Bell Media）旗下的CTV接管2010温哥华冬季奥运和本届伦奥的转播权。据悉，在伦敦奥运开始之前，CBC和贝尔公司提出联合转播本届赛事的申请，但国际奥委会没有批准。
CBC wins rights to 2014, 2016 Olympic Games
CBC News
CBC/Radio-Canada has won the Canadian media rights for the 2014 Winter Games in Sochi, Russia, and the 2016 Summer Games in Rio de Janeiro.
“We thought it was very important for the national public broadcaster whose strategy is signature events,” CBC president Hubert Lacroix said. “And there’s nothing more significant, more signature and more of an event that brings Canadians together.”
Speaking in London, England with CBC’s Heather Hiscox, Lacroix said he couldn’t comment on the costs but the deal was based on a “very financially and fiscally responsible bid.”
CBC has broadcast the Olympics on 19 different occasions, dating back almost 60 years, most recently during the 2008 Summer Games in Beijing.
“CBC/Radio-Canada has been an unwavering champion of amateur sport and our nation’s best athletes,” said Marcel Aubut, president of the Canadian Olympic Committee Wednesday. “They have unparalleled experience in broadcasting major multi-sport events, most notably the Olympic Games.”
The deal comes more than a month after CBC and Bell Media announced they would no longer submit joint bids for the Canadian media rights for the Games.
After forming a partnership last September, the two media organizations submitted two joint bids for the package but both were rejected by the International Olympic Committee.
Kirstine Stewart, executive vice-president of CBC’s English Services, called the deal “a great homecoming” for the public broadcaster.
“We’ve made sure that the deal we put together in front of the IOC was one that was balanced in a way that should be cost-neutral at the end of the day,” she said.
The deal covers all platforms and includes sub-licensing rights, Stewart said.
“We’ll now go out and find partners, like we have in the past” with major international sporting events, she said.
Canada’s Olympic Broadcast Media Consortium, made up of a partnership between Bell Media and Rogers Communications, had the broadcast rights for the Vancouver 2010 Olympics and currently have the rights for the London 2012 Olympic Games.
The new deal will not affect upcoming negotiations between the CBC and the NHL over media rights, Stewart said.
“If anything, it shows that we have a really active sports department,” she said.
