{"id":65514,"date":"2022-06-05T09:49:34","date_gmt":"2022-06-05T14:49:34","guid":{"rendered":"https:\/\/blog.jackjia.com\/?p=65514"},"modified":"2022-06-09T09:53:31","modified_gmt":"2022-06-09T14:53:31","slug":"20220605-%e7%bd%91%e7%ba%a2%e8%8b%b1%e6%96%87%e6%98%af%ef%bc%9fkol%e3%80%81creator%e3%80%81influencer-%e7%9a%84%e6%84%8f%e6%80%9d%ef%bc%9f%e5%b7%ae%e5%9c%a8%e5%93%aa%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/blog.jackjia.com\/?p=65514","title":{"rendered":"20220605\/\u201c\u7f51\u7ea2\u201d\u82f1\u6587\u662f\uff1fKOL\u3001Creator\u3001Influencer \u7684\u610f\u601d\uff1f\u5dee\u5728\u54ea\uff1f"},"content":{"rendered":"

Hey guys! \u6211\u662f\u82f1\u6587\u5e93\u7684 Cecilia\uff0c\u5728\u8fd9\u4e2a\u4eba\u4eba\u90fd\u6709\u673a\u4f1a\u53d8\u6210\u7f51\u7ea2\u7684\u4e16\u4ee3\uff0c\u4f60\u5e94\u8be5\u5bf9\u5df2\u7136\u6210\u4e3a\u73b0\u4eca\u4e3b\u6d41\u7684\u7f51\u7ea2\u884c\u9500\uff08Influencer Marketing\uff09\u4e0d\u964c\u751f\uff0c\u4f46\u5728\u82f1\u6587\u4e2d\uff0c\u7f51\u7ea2\u8fd8\u5206\u6210 KOL\u3001Creator \u548c Influencer\uff0c\u5230\u5e95\u5dee\u5728\u54ea\u91cc\u5462\uff1f\u4eca\u5929\u5c31\u6765\u4e00\u540c\u63ed\u6653\u5427\uff01 <\/p>\n

1. Creator<\/strong><\/p>\n

creator \u662f\u4ece\u52a8\u8bcd create\uff08\u521b\u4f5c\u3001\u521b\u9020\uff09\u800c\u6765\uff0c\u4ee3\u8868\u201c\u521b\u4f5c\u8005\u201d\uff0c\u800c\u4e14\u4e00\u822c\u548c\u5185\u5bb9\u521b\u4f5c\u6709\u5173\uff0c\u56e0\u6b64\u4e5f\u53ef\u4ee5\u8bf4\u662f content creator\u3002<\/p>\n

\u5185\u5bb9\u521b\u4f5c\u8005\u5305\u542b\u521b\u4f5c\u6587\u5b57\u548c\u5f71\u7247\u5185\u5bb9\u7684\u4eba\uff0c\u50cf\u662f blogger\uff08\u90e8\u843d\u5ba2\uff09\u3001Youtuber\u3001Podcaster\uff08\u64ad\u5ba2\u5f55\u5236\u8005\uff09\u548c\u76f4\u64ad\u4e3b\u7b49\uff0c\u4f1a\u5728\u7f51\u8def\u5e73\u53f0\u6216\u793e\u7fa4\u5a92\u4f53\u4e0a\u4ee5\u4e0d\u540c\u5f62\u5f0f\u5206\u4eab\u81ea\u5df1\u7684\u5fc3\u5f97\u548c\u610f\u89c1\uff0c\u53ef\u80fd\u662f\u90e8\u843d\u683c\u3001\u539f\u521b\u5f71\u7247\u3001\u8d34\u6587\u3001\u56fe\u7247\u3001\u97f3\u9891\u7b49\u7b49\uff0c\u900f\u8fc7\u5185\u5bb9\u884c\u9500\u5efa\u7acb\u4ef7\u503c\uff0c\u540c\u65f6\u7d2f\u79ef\u89c2\u4f17\u4e0e\u66dd\u5149\u5ea6\u3002<\/p>\n

Columbus is a creator on Youtube.
\n\u54e5\u4f26\u5e03\u662f\u4e2a Youtube \u7684\u521b\u4f5c\u8005\u3002<\/p>\n

\"\"<\/a><\/p>\n

2. Influencer<\/strong><\/p>\n

Influencer \u4ece\u52a8\u8bcd influence\uff08\u5f71\u54cd\uff09\u800c\u6765\uff0c\u662f\u6307\u201c\u5728\u7279\u5b9a\u793e\u7fa4\u4e2d\u62e5\u6709\u77e5\u540d\u5ea6\u548c\u5177\u5f71\u54cd\u529b\u7684\u4eba\u201d\u3002<\/p>\n

\u5e7f\u4e49\u6765\u8bf4\uff0c\u5b83\u53ef\u5305\u542b\u660e\u661f\u827a\u4eba\u3001 KOL \u5173\u952e\u610f\u89c1\u9886\u8896\u3001\u5185\u5bb9\u521b\u4f5c\u8005\u7b49\u7b49\u3002\u7f8e\u56fd\u7f51\u7ea2\u884c\u9500\u673a\u6784 Mediakix \u8fd8\u6839\u636e\u7f51\u7ea2\u3001\u7c89\u4e1d\u4e0e\u4e92\u52a8\u7387\u4e09\u4e2a\u6570\u636e\uff0c\u5c06 Influencer \u5206\u6210\u4e0d\u540c\u7684\u5bf9\u5e94\u7b49\u7ea7\uff1a<\/p>\n

\u5927\u578b\u7f51\u7ea2\uff08Mega-influencer\uff09\uff1a\u7c89\u4e1d\u8ffd\u8e2a\u6570\u5927\u4e8e 100 \u4e07
\n\u4e2d\u7f51\u7ea2\uff08Macro-influencer\uff09\uff1a\u7c89\u4e1d\u8ffd\u8e2a\u6570 50 \u4e07 \u2013 100 \u4e07
\n\u5c0f\u7f51\u7ea2\uff08Mid-tier influencer\uff09\uff1a\u7c89\u4e1d\u8ffd\u8e2a\u6570 5 \u4e07- 50 \u4e07
\n\u5fae\u7f51\u7ea2\uff08Micro influencer\uff09\uff1a\u7c89\u4e1d\u8ffd\u8e2a\u6570 1 \u4e07 \u2013 5 \u4e07
\n\u5948\u7c73\u7f51\u7ea2\uff08Nano influencer\uff09\uff1a\u7c89\u4e1d\u8ffd\u8e2a\u6570 1 \u5343 \u2013 1 \u4e07<\/p>\n

Influencer \u591a\u4ee5\u6587\u7ae0\u3001\u56fe\u7247\u548c\u5f71\u7247\u7b49\u65b9\u5f0f\u4e8e\u793e\u7fa4\u5a92\u4f53\u4e0a\u5206\u4eab\u610f\u89c1\u4e0e\u60f3\u6cd5\uff0c\u6210\u4e3a\u987e\u5ba2\u8d2d\u7269\u7684\u6307\u6807\uff0c\u52a0\u6df1\u4ed6\u4eec\u5bf9\u67d0\u4e2a\u54c1\u724c\u7684\u5370\u8c61\uff0c\u50cf\u662f\u53d1\u98df\u7269\u3001\u670d\u9970\u7f8e\u7167\u6216\u4fdd\u517b\u54c1\u5fc3\u5f97\u7b49\uff0c\u8ba9\u7c89\u4e1d\u4e0d\u7ba1\u5403\u7684\u7528\u7684\u90fd\u60f3\u8ddf\u98ce\u4e00\u822c\uff0c\u5c31\u662f\u5f88\u5178\u578b\u7684 Influencer\u3002<\/p>\n

Nuseir Yassin(Nas) is a powerful influencer.
\n\u96c5\u65b0\u662f\u4e00\u4e2a\u76f8\u5f53\u6709\u5f71\u54cd\u529b\u7684\u7f51\u7ea2\u3002<\/p>\n

\u5047\u8bbe\u4eca\u5929\u4e00\u4e2a\u8fd0\u52a8\u578b\u7684 Influencer \u4e0d\u53ea\u5206\u4eab\u63a8\u8350\u7684\u8fd0\u52a8\u670d\u88c5\u4e0e\u4fdd\u5065\u98df\u54c1\uff0c\u8fd8\u6df1\u5165\u5206\u4eab\u6b63\u786e\u8fd0\u52a8\u548c\u996e\u98df\u7684\u77e5\u8bc6\uff0c\u4e0d\u53ea\u4ee5\u81ea\u6211\u5f62\u8c61\u5e7f\u6cdb\u5f71\u54cd\u7c89\u4e1d\uff0c\u66f4\u4ee5\u81ea\u8eab\u4e13\u4e1a\u6559\u80b2\u4ed6\u4eec\uff0c\u90a3\u4ed6\u5c31\u5f88\u53ef\u80fd\u4e0d\u53ea\u662f Influencer\uff0c\u8fd8\u540c\u65f6\u5177\u5907 KOL \u5594\uff01<\/p>\n

\u8865\u5145<\/p>\n

\u73b0\u4eca\u793e\u7fa4\u5a92\u4f53\u666e\u53ca\uff0c\u8bb8\u591a\u7d20\u4eba\u6709\u53ef\u80fd\u9760\u7740\u67d0\u4e9b\u7279\u8d28\u3001\u5356\u70b9\u6216\u624d\u534e\u4e00\u5915\u7206\u7ea2\u6210\u540d\uff0c\u8fd9\u4e9b\u4eba\u53ef\u79f0\u4e3a Internet celebrity\uff0ccelebrity \u8868\u793a\u201c\u540d\u4eba\u3001\u660e\u661f\u201d\uff0cInternet \u662f\u201c\u7f51\u9645\u7f51\u8def\u201d\uff0c\u5408\u8d77\u6765\u5c31\u662f\u201c\u7f51\u8def\u540d\u4eba\u201d\u6216\u201c\u7f51\u7ea2\u201d\u7684\u610f\u601d\u4e86\u3002<\/p>\n

\u4f8b\u53e5\uff1a
\nAfter the video went viral, Charlotte Awbery became an Internet celebrity overnight.
\n\u5728\u8fd9\u652f\u5f71\u7247\u7206\u7ea2\u4e4b\u540e\uff0cCharlotte Awbery \u5728\u4e00\u5915\u95f4\u6210\u4e3a\u7f51\u7ea2\u3002<\/p>\n

3. KOL<\/strong><\/p>\n

KOL \u662f key opinion leader \u7684\u7f29\u5199\uff0c\u4ee3\u8868\u201c\u5173\u952e\u610f\u89c1\u9886\u8896\u201d\u3002<\/p>\n

\u4ed6\u4eec\u4e00\u822c\u88ab\u8ba4\u5b9a\u4e3a\u67d0\u4e2a\u9886\u57df\u6216\u4e3b\u9898\u7684\u884c\u5bb6\uff0c\u62e5\u6709\u67d0\u4e9b\u4ee4\u4eba\u6b23\u8d4f\u7684\u6280\u80fd\u6216\u6210\u5c31\uff0c\u7531\u4e8e\u62e5\u6709\u4e00\u5b9a\u7684\u58f0\u91cf\u4e0e\u540d\u6c14\uff0c\u610f\u89c1\u591a\u53d7\u5230\u5927\u4f17\u7684\u77a9\u76ee\u4e0e\u5c0a\u91cd\uff0c\u5e76\u591a\u5c11\u5851\u9020\u51fa\u5177\u6743\u5a01\u611f\u7684\u5f62\u8c61\u3002<\/p>\n

\u4ee5 YouTube \u8ba2\u9605\u6570\u8d85\u8fc7 250 \u4e07\u7684\u963f\u6ef4\u6765\u8bf4\uff0c\u4ed6\u5206\u4eab\u82f1\u6587\u7684\u76f8\u5173\u77e5\u8bc6\uff0c\u8bb8\u591a\u4eba\u8ba4\u540c\u4ed6\u662f\u4e13\u7cbe\u5728\u82f1\u6587\u5b66\u4e60\u65b9\u9762\u7684\u77e5\u8bc6\u578b\u9891\u9053\u4e3b\uff0c\u4e14\u5bf9\u4e8e\u81ea\u6211\u5ba3\u4f20\u548c\u76f8\u5173\u5ef6\u4f38\u8bae\u9898\u90fd\u6709\u81ea\u5df1\u72ec\u9053\u7684\u89c1\u89e3\u4e0e\u60f3\u6cd5\uff0c\u5177\u6709\u8f83\u6df1\u5ea6\u7684\u5f71\u54cd\u529b\uff0c\u5c31\u662f\u5178\u578b KOL \u7684\u4ee3\u8868\u3002<\/p>\n

Ray Du is a famous KOL in Taiwan.
\n\u963f\u6ef4\u662f\u53f0\u6e7e\u77e5\u540d\u7684\u5173\u952e\u610f\u89c1\u9886\u8896\u3002<\/p>\n

\u7531\u4e8e\u4e0d\u5c11\u4eba\u4f1a\u8ffd\u968f\u4ed6\u4eec\u7684\u610f\u89c1\uff0c\u4e14\u56e0\u4e3a\u4e13\u4e1a\u77e5\u9053\u83b7\u5f97\u76f8\u5173\u7fa4\u4f53\u7684\u4fe1\u4efb\uff0c\u81ea\u7136\u800c\u7136\u4e5f\u5e26\u52a8\u4e86\u201cKOL\u884c\u9500\u201d\uff0c\u6709\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u6216\u5382\u5546\u90fd\u503e\u5411\u4e0e\u4ed6\u4eec\u5408\u4f5c\uff0c\u5f53\u5c5e\u73b0\u4eca\u7f51\u8def\u53e3\u7891\u884c\u9500\u4e2d\u7684\u5927\u52bf\u884c\u9500\u624b\u6cd5\u3002<\/p>\n

KOL \u548c Influencer \u7684\u5dee\u522b<\/strong><\/p>\n

KOL \u53ef\u4ee5\u662f Influencer\uff0c\u867d\u7136\u4e24\u8005\u540c\u6837\u4e0e\u54c1\u724c\u5408\u4f5c\u8fdb\u884c\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u63a8\u5e7f\u6216\u4ee3\u8a00\uff0c\u4f46 Influencer \u76f8\u5bf9\u66f4\u6ce8\u91cd\u4ed6\u4eec\u85c9\u7531\u81ea\u5df1\u7684\u8eab\u5206\u6216\u5185\u5bb9\u5bf9\u7c89\u4e1d\u53d1\u6325\u7684\u6548\u5e94\uff0c\u662f\u5426\u786e\u5207\u8fbe\u6210\u4ed6\u4eec\u60f3\u8981\u6216\u9884\u671f\u7684\u7ee9\u6548\u3002<\/p>\n

\u5c31\u6295\u6ce8\u7684\u65f6\u95f4\u4e0e\u5fc3\u529b\u800c\u8a00\uff0c\u5927\u90e8\u5206\u7684 Influencer \u662f\u5c06\u793e\u7fa4\u5a92\u4f53\u3001\u90e8\u843d\u683c\u3001YouTube \u7b49\u4f5c\u4e3a\u5168\u804c\u5de5\u4f5c\u6216\u4e8b\u4e1a\uff0c\u4f46 KOL \u4e00\u822c\u662f\u5229\u7528\u6709\u9650\u7684\u7a7a\u95f2\u65f6\u95f4\u7ecf\u8425\uff0c\u4e0d\u592a\u53ef\u80fd\u4e00\u6574\u5929\u90fd\u8017\u5728\u5efa\u7acb\u7c89\u4e1d\u6570\u3001\u5f55\u5236 YouTube \u5f71\u7247\u6216\u4ea7\u51fa\u5b8c\u7f8e\u8d34\u6587\u7b49\u4e8b\u9879\u3002<\/p>\n

\u8fd8\u6709\u4e0d\u5c11 KOL \u8ba4\u4e3a\u9700\u8981\u82b1\u65f6\u95f4\u7ecf\u8425\u793e\u7fa4\u5a92\u4f53\u76f8\u5f53\u8017\u65f6\uff0c\u52a0\u4e0a\u4ed6\u4eec\u672c\u8eab\u4e5f\u6ca1\u6709\u8db3\u591f\u7684\u65f6\u95f4\u6295\u5165\uff0c\u56e0\u6b64\u67d0\u65b9\u9762\u6765\u8bf4\uff0cKOL \u4e0d\u4e00\u5b9a\u8981\u64cd\u4f5c\u793e\u7fa4\u5e10\u53f7\u6216\u62e5\u6709\u8ffd\u8e2a\u8005\uff0c\u53ea\u8981\u88ab\u627f\u8ba4\u4e13\u7cbe\u5728\u4e00\u4e2a\u4e3b\u9898\u5373\u53ef\u3002<\/p>\n

\u53e6\u4e00\u4e2a\u5dee\u522b\u5728\u4e8e\u5982\u679c\u4e00\u4e2a KOL \u8d70\u4f4e\u8c03\u8def\u7ebf\uff0c\u6ca1\u6709\u6d6e\u73b0\u5728\u7f51\u8def\u53f0\u9762\u4e0a\uff0c\u4ed6\u7684\u77e5\u540d\u5ea6\u548c\u8ba4\u53ef\u5ea6\u53ef\u80fd\u4f1a\u53d7\u9650\u4e8e\u67d0\u4e2a\u533a\u57df\uff0c\u50cf\u662f\u57ce\u9547\u3001\u6d32\u522b\u6216\u56fd\u5bb6\u7b49\uff0c\u76f8\u5bf9\u6765\u8bf4\uff0cInfluencer \u7684\u7c89\u4e1d\u901a\u5e38\u904d\u53ca\u5168\u7403\u3002<\/p>\n

\u603b\u800c\u8a00\u4e4b\uff0c\u5982\u679c\u8981\u7ec6\u8ff0\u5b83\u4eec\u7684\u5dee\u522b\uff0c\u4e3b\u8981\u662f\u65f6\u95f4\u4e0a\u7684\u6295\u5165\u3001\u5728\u610f\u7ee9\u6548\u7684\u7a0b\u5ea6\u3001\u5f71\u54cd\u7c89\u4e1d\u7684\u5e7f\u5ea6\u548c\u77e5\u8bc6\u4f20\u9012\u7684\u6df1\u5ea6\u5566\uff01<\/p>\n

That\u2019s All for Today<\/strong><\/p>\n

\u4f60\u662f\u4e0d\u662f\u66f4\u4e86\u89e3\u4e0d\u540c\u7f51\u7ea2\u7528\u5b57\u7684\u533a\u522b\u4e86\u5462\uff1f\u60f3\u53d1\u6325\u81ea\u5df1\u7684\u5f71\u54cd\u529b\uff0c\u4e0d\u4e00\u5b9a\u8981\u5f53\u7f51\u7ea2\uff0c\u4f46\u7edd\u5bf9\u8981\u61c2\u5f97\u5206\u4eab\uff0c\u66f4\u8981\u6301\u7eed\u5b66\u4e60\uff0c\u8bb0\u5f97\u6709\u7591\u95ee\u7684\u65f6\u5019\uff0c\u8981\u591a\u56de\u5230\u82f1\u6587\u5e93\u6316\u6398\u65b0\u77e5\u5594\uff01 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hey guys! \u6211\u662f\u82f1\u6587\u5e93\u7684 Cecilia\uff0c\u5728\u8fd9\u4e2a\u4eba\u4eba\u90fd\u6709\u673a\u4f1a\u53d8\u6210\u7f51\u7ea2\u7684\u4e16\u4ee3\uff0c\u4f60\u5e94\u8be5\u5bf9\u5df2\u7136\u6210\u4e3a\u73b0\u4eca\u4e3b\u6d41\u7684\u7f51\u7ea2\u884c\u9500\uff08Influencer Marketing\uff09\u4e0d\u964c\u751f\uff0c\u4f46\u5728\u82f1\u6587\u4e2d\uff0c\u7f51\u7ea2\u8fd8\u5206\u6210 KOL\u3001Creator \u548c Influencer\uff0c\u5230\u5e95\u5dee\u5728\u54ea\u91cc\u5462\uff1f\u4eca\u5929\u5c31\u6765\u4e00\u540c\u63ed\u6653\u5427\uff01 1. Creato…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=\/wp\/v2\/posts\/65514"}],"collection":[{"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65514"}],"version-history":[{"count":1,"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=\/wp\/v2\/posts\/65514\/revisions"}],"predecessor-version":[{"id":65516,"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=\/wp\/v2\/posts\/65514\/revisions\/65516"}],"wp:attachment":[{"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.jackjia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}