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\u7ea2\u904d\u5168\u4e16\u754c\u7684Facebook\u3001Twitter\u3001YouTube\u3001Google\u7b49\u5229\u7528\u4e92\u8054\u7f51\u79d1\u6280\u7684\u65b0\u5174\u5a92\u4f53\uff0c\u591a\u5e74\u6765\u4e00\u76f4\u65e0\u6cd5\u6210\u529f\u6253\u5165\u4e2d\u56fd\u5e02\u573a\u3002\u7f8e\u56fd\u4f2f\u514b\u5229\u5927\u5b66(UC Berkeley, Haas School of Business)\u54c8\u65af\u5546\u5b66\u9662\u884c\u9500\u5b66\u6559\u6388\u82e5\u5c14\u7279.\u5361\u6258\u7eb3(Zsolt Katona)\u6307\u51fa\uff0c\u4e2d\u56fd\u7684\u65b0\u5a92\u4f53\u60c5\u51b5\u4e0e\u5176\u4ed6\u56fd\u5bb6\u4e0d\u540c\uff1a\u201c\u4e2d\u56fd\u7248\u7684Facebook\uff0c\u4eba\u4eba\u7f51\uff0c\u5df2\u7ecf\u67091.6\u4ebf\u7684\u7528\u6237\uff0cFacebook\u5f88\u96be\u4e0e\u5b83\u7ade\u4e89\uff0c\u56e0\u4e3a\u4eba\u4eba\u7f51\u6bd4\u8f83\u5bb9\u6613\u8ddf\u4e2d\u56fd\u653f\u5e9c\u6253\u4ea4\u9053\u3002\u4e2d\u56fd\u7684\u6700\u4f73\u5229\u76ca\u5c31\u662f\u62e5\u6709\u81ea\u5df1\u7684\u793e\u4ea4\u7f51\u7edc\u3002\u5f53\u7136\uff0c\u8a00\u8bba\u81ea\u7531\u4e5f\u662f\u4e00\u4e2a\u95ee\u9898\u3002\u201d<\/p>\n
\u6b64\u5916\uff0c\u529f\u80fd\u76f8\u8fd1\u7684\u5f00\u5fc3\u7f51\uff0c\u4e5f\u67091\u4ebf\u7528\u6237\uff0c\u800c\u59cb\u7ec8\u65e0\u6cd5\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u7684Facebook\uff0c\u5219\u67093.25\u4ebf\u7528\u6237\u3002Twitter\u540c\u6837\u65e0\u6cd5\u8fdb\u5165\u4e2d\u56fd\uff0c\u4f46\u529f\u80fd\u76f8\u8fd1\u7684\u65b0\u6d6a\u5fae\u535a\uff0c\u5df2\u7ecf\u62e5\u67095000\u4e07\u7528\u6237\uff0c\u4e2d\u56fd\u5973\u6f14\u5458\u59da\u6668\u7684\u5fae\u535a\u66f4\u6709613\u4e07\u8ffd\u968f\u8005\uff0c\u8d85\u8d8a\u7f8e\u56fd\u77e5\u540d\u4e3b\u6301\u4eba\u6b27\u666e\u62c9(Oprah Winfrey)\u3002<\/p>\n
\u897f\u65b9\u79d1\u6280\u516c\u53f8\u5411\u4e2d\u56fd\u653f\u5e9c\u5c48\u670d<\/p>\n
\u5728\u641c\u5bfb\u5f15\u64ce\u65b9\u9762\uff0c\u6709\u4e9b\u897f\u65b9\u516c\u53f8\u5df2\u7ecf\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\uff0c\u4f46\u5e02\u5360\u7387\u4e0d\u9ad8\u3002\u76ee\u524d\u4e2d\u56fd\u7684\u767e\u5ea6\u5360\u4e2d\u56fd\u641c\u5bfb\u5e02\u573a80%\uff0c\u7b2c\u4e8c\u5927\u7684\u8c37\u6b4c(Google)\u4ec5\u6709\u4e0d\u523020%\uff0c\u800c\u96c5\u864e(Yahoo)\u4ee5\u53ca\u5fae\u8f6f\u516c\u53f8\u7684Bing\u90fd\u53ea\u6709\u4e0d\u52301%\u3002\u540c\u65f6\uff0c\u8fd9\u4e9b\u516c\u53f8\u4e5f\u914d\u5408\u4e2d\u56fd\u653f\u5e9c\u7684\u653f\u7b56\uff0c\u5b9e\u65bd\u81ea\u6211\u5ba1\u67e5\uff0c\u5728\u641c\u5bfb\u7ed3\u679c\u4e0a\u5ba1\u67e5\u5173\u952e\u5b57\uff0c\u96c5\u864e\u5e76\u66fe\u7ecf\u5c06\u5f02\u8bae\u4eba\u58eb\u8d44\u6599\u4ea4\u7ed9\u4e2d\u56fd\u653f\u5e9c\uff0c\u5bfc\u81f4\u8bb0\u8005\u5e08\u6d9b\u88ab\u56da\u7981\u3002<\/p>\n
\u9a6c\u91cc\u5170\u5927\u5b66\u4f20\u64ad\u5b66\u9662\u7684\u8428\u54c8.\u54c8\u7c73\u65af(Sahar Khamis)\u6559\u6388\u8ba4\u4e3a\uff0c\u65b0\u5a92\u4f53\u79d1\u6280\u516c\u53f8\u5982\u679c\u5411\u4e2d\u56fd\u653f\u5e9c\u5c48\u670d\uff0c\u5c06\u4f1a\u635f\u5bb3\u5176\u5546\u8a89\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u5bf9\u5b83\u4eec\u7684\u4fe1\u4efb\u3002\u4e0d\u8fc7\u8c37\u6b4c\u3001\u96c5\u864e\u3001\u5fae\u8f6f\u4e09\u5bb6\u516c\u53f8\uff0c\u57282011\u5e743\u670815\u53f7\u7684\u641c\u5bfb\u5f15\u64ce\u603b\u5e02\u5360\u7387\u4e3a91.1%\uff0c\u5bf9\u4e8e\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u5373\u4f7f\u5bf9\u5b83\u4eec\u4e0e\u4e2d\u56fd\u653f\u5e9c\u6253\u4ea4\u9053\u7684\u624b\u6bb5\u6709\u6240\u4e0d\u6ee1\uff0c\u4f3c\u4e4e\u4e5f\u6ca1\u6709\u5176\u4ed6\u9009\u62e9\u3002\u54c8\u7c73\u65af\u6559\u6388\u627f\u8ba4\u5f53\u524d\u7684\u5c40\u52bf\u7684\u786e\u662f\u5982\u6b64\uff0c\u4f46\u5979\u5c06\u773c\u5149\u5bc4\u6258\u5728\u672a\u6765\uff1a\u201c\u73b0\u5728\u6211\u4eec\u8ba4\u4e3a\u8fd9\u4e09\u5bb6\u662f\u552f\u4e00\u7684\u9009\u62e9\uff0c\u4f46\u4f60\u600e\u4e48\u77e5\u9053\u672a\u6765\u4e5f\u662f\u8fd9\u6837\u5462?\u5728\u4e0d\u4e45\u7684\u672a\u6765\uff0c\u5f88\u53ef\u80fd\u4f1a\u6709\u5176\u4ed6\u4fe1\u606f\u9014\u5f84\u4ee5\u53ca\u6765\u6e90\u3002\u4fe1\u606f\u7ba1\u9053\u7684\u8fdb\u5c55\u901f\u5ea6\u662f\u4e00\u76f4\u5728\u53d1\u5c55\u3001\u6539\u53d8\u4ee5\u53ca\u6210\u957f\u3002\u6211\u4eec\u5728\u8bf4\u8bdd\u7684\u540c\u65f6\uff0c\u6211\u4eec\u524d\u6240\u672a\u95fb\u7684\u4fe1\u606f\u6765\u6e90\u6b63\u5728\u51fa\u73b0\u3002\u6240\u4ee5\u8c01\u8bf4\u8fd9\u4e09\u5bb6\u4f1a\u4e00\u76f4\u5784\u65ad\u4e0b\u53bb\u5462?\u201d<\/p>\n
\u867d\u7136\u8c37\u6b4c\u53ca\u5fae\u8f6f\u516c\u53f8\u6700\u7ec8\u5411\u4e2d\u56fd\u538b\u529b\u5c48\u670d\uff0c\u4f46\u5e76\u672a\u5982\u60f3\u50cf\u4e2d\u7684\u632b\u4f24\u5176\u5546\u8a89\uff0c\u6839\u636e\u54c1\u724c\u91d1\u878d\u516c\u53f8(Brand Finance)\u4eca\u5e743\u670821\u53f7\u516c\u5e03\u76842011\u5e74\u5168\u7403500\u5927\u6700\u6709\u4ef7\u503c\u54c1\u724c\uff0c\u8c37\u6b4c\u53ca\u5fae\u8f6f\u7a33\u5750\u51a0\u3001\u4e9a\u519b\u5730\u4f4d\u3002<\/p>\n
Facebook\u914d\u5408\u5ba1\u67e5\uff0c\u4e5f\u4f7f\u7528\u5b9e\u540d\u5236<\/p>\n
\u4ee5\u4e0a\u4e09\u5bb6\u516c\u53f8\u88ab\u8ba4\u4e3a\u662fWeb 1.0\u65f6\u4ee3\u7684\u4ea7\u7269\uff0c\u800c\u65b0\u5174\u7684\u793e\u4ea4\u7f51\u7ad9\u5982Facebook\u3001Twitter\u7b49\uff0c\u5219\u88ab\u79f0\u4e3aWeb 2.0\u65f6\u7684\u4ea7\u7269\u3002Facebook\u7684\u521b\u529e\u4eba\u9a6c\u514b.\u624e\u514b\u4f2f\u683c2010\u5e74\u5e95\u9020\u8bbf\u4e2d\u56fd\u4e4b\u540e\uff0c\u66fe\u8bf4\u8fc7\u201c\u4e2d\u56fd\u975e\u5e38\u7684\u590d\u6742\u3002\u201d<\/p>\n
\u624e\u514b\u4f2f\u683c\u8bf4\uff0c\u4e16\u754c\u5404\u56fd\u90fd\u6709\u4e0d\u540c\u7684\u4ef7\u503c\uff0cFacebook\u5c06\u5c0a\u91cd\u8fd9\u4e9b\u5dee\u5f02\uff0c\u5982\u5fb7\u56fd\u653f\u5e9c\u89c4\u5b9a\u5f20\u8d34\u6709\u5173\u7eb3\u7cb9\u4e3b\u4e49\u7684\u5e16\u5b50\u662f\u8fdd\u6cd5\u7684\uff0c\u5219Facebook\u5c31\u5728\u5fb7\u56fd\u5c4f\u853d\u4e86\u6240\u6709\u6709\u5173\u7eb3\u7cb9\u4e3b\u4e49\u7684\u5e16\u5b50\uff0c\u5728\u5df4\u57fa\u65af\u5766\u5f20\u8d34\u7a46\u7f55\u9ed8\u5fb7\u753b\u50cf\u662f\u8fdd\u6cd5\u7684\uff0c\u5219Facebook\u5728\u5f53\u5730\u540c\u6837\u5c4f\u853d\u4e86\u6240\u6709\u8fd9\u6837\u7684\u5e16\u5b50\u3002\u4e2d\u56fd\u653f\u5e9c\u7ecf\u5e38\u6027\u7684\u589e\u52a0\u7f51\u4e0a\u654f\u611f\u8f9e\u7684\u8303\u56f4\uff0c\u4ece\u4ee5\u524d\u7684\u516d\u56db\u3001\u8fbe\u8d56\u5587\u561b\u7b49\uff0c\u5230\u6700\u8fd1\u7684\u8309\u8389\u82b1\u7b49\uff0c\u53ea\u8981\u5f20\u8d34\u90fd\u88ab\u89c6\u4e3a\u8fdd\u53cd\u6cd5\u4ee4\uff0c\u52a0\u4ee5\u5220\u9664\u6216\u5c4f\u853d\u3002Facebook\u867d\u5c1a\u672a\u8fdb\u5165\u4e2d\u56fd\uff0c\u4e0d\u8fc7\u65e5\u540e\u662f\u5426\u5728\u4e2d\u56fd\u5883\u5185\u9075\u5faa\u4ee5\u5f80\u60ef\u4f8b\uff0c\u914d\u5408\u5f53\u5730\u653f\u5e9c\u5c4f\u853d\u67d0\u4e9b\u8baf\u606f\uff0c\u503c\u5f97\u5173\u5207\u3002<\/p>\n
2011\u5e741\u6708\uff0c\u4e2d\u56fd\u5f02\u8bae\u4eba\u58eb\u5218\u9759\uff0c\u4ee5\u591a\u5e74\u6765\u4f7f\u7528\u7684\u7b14\u540d\u201c\u5b89\u66ff\u201d(Michael Anti)\u5728Facebook\u4e0a\u5f00\u8bbe\u5e10\u53f7\uff0c\u4f46\u88ab\u5220\u9664\u3002Facebook\u8bf4\u8be5\u516c\u53f8\u653f\u7b56\u662f\u7528\u6237\u5fc5\u987b\u4ee5\u771f\u5b9e\u59d3\u540d\u5f00\u8bbe\u5e10\u53f7\uff0c\u8ba4\u4e3a\u201c\u5b9e\u540d\u6587\u5316\u201d\u624d\u80fd\u5e26\u6765\u66f4\u53ef\u9760\u3001\u66f4\u5b89\u5168\u3001\u66f4\u503c\u5f97\u4fe1\u4efb\u7684\u73af\u5883\u3002\u5728\u7ed9\u5218\u9759\u7684\u7535\u90ae\u5f53\u4e2d\uff0cFacebook\u8bf4\u8be5\u516c\u53f8\u201c\u8bd5\u56fe\u8ba9\u89c4\u5b9a\u7b80\u5355\u5e76\u4e14\u516c\u5e73\uff0c\u8ba9\u4e2a\u4eba\u8d44\u6599\u5fc5\u987b\u6c38\u8fdc\u4ee5\u5408\u6cd5\u7684\u540d\u5b57\u8bbe\u7acb\u201d\u3002\u57282005\u5e74\u65f6\uff0c\u5fae\u8f6f\u516c\u53f8\u56e0\u53d7\u5230\u4e2d\u56fd\u653f\u5e9c\u538b\u529b\uff0c\u5173\u95ed\u4e86\u5218\u9759\u7684\u535a\u5ba2\u3002<\/p>\n
\u793e\u4ea4\u7f51\u8def\u5728\u4e2d\u56fd\u53d1\u5c55\u9650\u5236\u591a<\/p>\n
\u4f2f\u514b\u5229\u5927\u5b66\u7684\u5361\u6258\u7eb3\u6559\u6388\u5411\u7f8e\u56fd\u4e4b\u97f3\u5206\u6790\uff0c\u60f3\u8981\u5728\u4e2d\u56fd\u5c06\u4fe1\u606f\u85c9\u7531\u65b0\u5a92\u4f53\u4f20\u9012\u51fa\u53bb\uff0c\u900f\u8fc7\u4e2d\u56fd\u516c\u53f8\uff0c\u5c06\u53d7\u5230\u5ba1\u67e5\uff0c\u800c\u4f7f\u7528\u897f\u65b9\u7684\u65b0\u5a92\u4f53\uff0c\u4e00\u65b9\u9762\u4f7f\u7528\u7684\u4eba\u5c11\u4e8e\u4e2d\u56fd\u65b0\u5a92\u4f53\uff0c\u6548\u679c\u4e0d\u5f70\uff0c\u4e00\u65b9\u9762\u9664\u975e\u4e3b\u52a8\u4e0e\u4e2d\u56fd\u653f\u5e9c\u914d\u5408\uff0c\u5426\u5219\u540c\u6837\u906d\u5230\u7cbe\u5bc6\u7684\u6280\u672f\u5ba1\u67e5\uff1a\u201c\u63d0\u4f9b\u793e\u4ea4\u5a92\u4f53\u670d\u52a1\u7684\u516c\u53f8\uff0c\u4f8b\u5982Facebook\u3001Groupon\u6216Twitter\uff0c\u6211\u60f3\u5b83\u4eec\u8fd1\u671f\u5728\u4e2d\u56fd\u5c06\u4f1a\u5341\u5206\u8270\u56f0\u3002\u56e0\u4e3a\u5b83\u4eec\u4e3b\u8981\u7684\u670d\u52a1\u662f\u63d0\u4f9b\u3001\u4fc3\u6210\u4eba\u4eec\u4e4b\u95f4\u7684\u6c9f\u901a\uff0c\u800c\u5c31\u4e2d\u56fd\u76ee\u524d\u7684\u653f\u6cbb\u60c5\u52bf\u800c\u8a00\uff0c\u653f\u5e9c\u53ef\u80fd\u4e0d\u4f1a\u592a\u9ad8\u5174\u5b83\u4eec\u8fd9\u6837\u505a\u3002\u800cFacebook\u3001Twitter\u603b\u662f\u5f3a\u8c03\u8a00\u8bba\u81ea\u7531\uff0c\u4ee5\u53ca\u7c7b\u4f3c\u7684\u4e8b\u60c5\u3002\u4ed6\u4eec\u771f\u7684\u5c06\u4f1a\u5341\u5206\u8270\u56f0\uff0c\u5c24\u5176\u4e2d\u56fd\u4e00\u4e2a\u5408\u7406\u7684\u505a\u6cd5\uff0c\u5c31\u662f\u62e5\u6709\u81ea\u5df1\u7684\u3001\u7c7b\u4f3c\u7684\u670d\u52a1\u3002\u5bf9\u4e8e\u60f3\u8981\u63a8\u5e7f\u5b83\u4eec\u4ea7\u54c1\u7684\u516c\u53f8\uff0c\u8fd9\u4e0d\u6784\u6210\u95ee\u9898\uff0c\u56e0\u4e3a\u5b83\u4eec\u53ef\u4ee5\u4f7f\u7528\u4eba\u4eba\u7f51\uff0c\u6548\u679c\u5c31\u8ddf\u5728\u7f8e\u56fd\u7528Facebook\u4e00\u6837\u597d\u3002\u201d<\/p>\n
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