(\u65b0\u534e\u6bcf\u65e5\u7535\u8baf\/\u4e2d\u8bc4\u793e)\u5bf9\u4e8e\u5f53\u4ee3\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u8457\u540d\u540d\u54c1\u724c\u7684\u8eab\u5f71\u53ef\u8c13\u65e0\u5904\u4e0d\u5728\u3002\u7136\u800c\u8fd9\u4e9b\u54c1\u724c\u7684\u540d\u79f0\u662f\u5982\u4f55\u5f97\u6765\u7684\uff0c\u6050\u6015\u6ca1\u6709\u591a\u5c11\u4eba\u80fd\u8bf4\u51fa\u4e2a\u7a76\u7adf\u3002\u7f8e\u56fd\u201c\u7b54\u6848\u201d\u7f51\u7ad9\u8fd1\u65e5\u5c31\u5bf9\u4e00\u4e9b\u4eba\u4eec\u8033\u719f\u80fd\u8be6\u7684\u54c1\u724c\u9010\u4e00\u8fdb\u884c\u4e86\u8ffd\u6839\u6eaf\u6e90\u3002 <\/p>\n
\u5965\u8fea(Audi)\uff1a\u516c\u53f8\u521b\u59cb\u4eba\u5965\u53e4\u65af\u7279-\u970d\u5e0c\u66fe\u5f00\u529e\u8fc7\u4e00\u5bb6\u540d\u4e3a\u201c\u970d\u5e0c\u201d\u7684\u6c7d\u8f66\u516c\u53f8\uff0c\u7136\u800c\u5728\u79bb\u5f00\u8be5\u516c\u53f85\u5e74\u540e\uff0c\u970d\u5e0c\u60f3\u91cd\u64cd\u65e7\u4e1a\uff0c\u788d\u4e8e\u539f\u516c\u53f8\u8fd8\u5728\uff0c\u4ed6\u7ed9\u65b0\u516c\u53f8\u8d77\u540d\u201c\u5965\u8fea\u201d\u3002\u5965\u8fea\u662f\u201c\u970d\u5e0c\u201d\u8fd9\u4e2a\u59d3\u6c0f\u5fb7\u6587\u539f\u610f\u7684\u62c9\u4e01\u6587\u5f62\u5f0f\u3002 <\/p>\n
\u5bb6\u4e50\u798f(Carrefour)\uff1a\u8fd9\u5bb6\u7740\u540d\u8d85\u5e02\u7684\u524d\u8eab\u662f\u4f4d\u4e8e\u6cd5\u56fd\u963f\u8bb7\u897f\u5e02\u5185\u4e00\u4e2a\u5341\u5b57\u8def\u53e3\u7684\u5c0f\u5e97\uff0ccarrefour\u610f\u4e3a\u201c\u5341\u5b57\u8def\u53e3\u201d\u3002 <\/p>\n
\u601d\u79d1(Cisco)\uff1a\u8be5\u8bcd\u5e76\u975e\u9996\u5b57\u6bcd\u7f29\u5199\uff0c\u800c\u662f\u53d6\u81eaSanFrancisco(\u65e7\u91d1\u5c71)\u4e00\u8bcd\u7684\u6700\u540e5\u4e2a\u5b57\u6bcd\u3002\u601d\u79d1\u7684\u5e7f\u544a\u6807\u5fd7\u4fbf\u662f\u95fb\u540d\u4e16\u754c\u7684\u65e7\u91d1\u5c71\u91d1\u95e8\u5927\u6865\u3002 <\/p>\n
\u53ef\u53e3\u53ef\u4e50(Coca-Cola)\uff1a\u5f97\u540d\u4e8e\u4e3b\u8981\u539f\u6599\u4e2d\u7684\u53e4\u67ef\u53f6(coca leaves)\u548c\u53ef\u4e50\u679c(kola)\u3002\u53d1\u660e\u4eba\u7ea6\u7ff0-\u5f6d\u4f2f\u987f\u628akola\u4e2d\u7684k\u53d8\u6210c\uff0c\u76ee\u7684\u662f\u8ba9\u540d\u5b57\u66f4\u597d\u770b\u4e00\u4e9b\u3002 <\/p>\n
\u5eb7\u67cf(Compaq)\uff1a\u610f\u4e3a\u201c\u7d27\u51d1\u578b\u8ba1\u7b97\u673a\u201d\u3002com\u4e3acomputer(\u8ba1\u7b97\u673a)\u7684\u5b57\u5934\uff0cpaq\u610f\u6307pack(\u7d27\u51d1)\u3002 <\/p>\n
\u8fbe\u80fd(Danone)\uff1a\u4f0a\u8428\u514b-\u5361\u62c9\u7d22\u5728\u5df4\u585e\u7f57\u90a3\u751f\u4ea7\u4ed6\u7684\u7b2c\u4e00\u6279\u9178\u5976\u65f6\uff0c\u7ed9\u4ea7\u54c1\u51a0\u4ee5\u81ea\u5df1\u513f\u5b50\u7684\u6635\u79f0\u2014\u2014\u8fbe\u80fd\u3002 <\/p>\n
\u54c8\u6839\u8fbe\u65af(Haagen-Dazs)\uff1a\u4e0e\u4e00\u822c\u4eba\u7684\u7406\u89e3\u76f8\u53cd\uff0c\u8fd9\u4e2a\u51b0\u6fc0\u51cc\u54c1\u724c\u5e76\u975e\u6e90\u81ea\u6b27\u6d32\uff0c\u800c\u662f\u5730\u9053\u7684\u7f8e\u56fd\u8d27\u3002Haagen\u4e0eDazs\u662f\u7f16\u9020\u51fa\u6765\u7684\u4e24\u4e2a\u5355\u8bcd\uff0c\u76ee\u7684\u662f\u8ba9\u7f8e\u56fd\u4eba\u89c9\u5f97\u5b83\u50cf\u662f\u6b27\u6d32\u8236\u6765\u54c1\u3002 <\/p>\n
\u5b69\u4e4b\u5b9d(Hasbro)\uff1a\u8fd9\u5bb6\u73a9\u5177\u516c\u53f8\u521b\u59cb\u4eba\u662f\u4ea8\u5229-\u54c8\u68ee\u8d39\u5c14\u5fb7\u4e0e\u8d6b\u62c9\u5c14-\u54c8\u68ee\u8d39\u5c14\u5fb7\u4e24\u5144\u5f1f\uff0cHasbro\u662f\u7531Hassenfeld brother(\u54c8\u68ee\u8d39\u5c14\u5fb7\u5144\u5f1f)\u4e24\u4e2a\u5b57\u7684\u5b57\u5934\u5408\u5e76\u800c\u6210\u3002 <\/p>\n
\u67ef\u8fbe(Kodak)\uff1a\u8fd9\u4e2a\u540d\u79f0\u662f\u516c\u53f8\u521b\u59cb\u4eba\u4e54\u6cbb-\u4f0a\u58eb\u66fc\u7684\u53d1\u660e\u3002K\u662f\u4f0a\u58eb\u66fc\u6700\u559c\u6b22\u7684\u5b57\u6bcd\uff0c\u4ed6\u89c9\u5f97\u5b57\u6bcdK\u7ed9\u4eba\u611f\u89c9\u5f3a\u52b2\u6709\u529b\u800c\u4e14\u76f4\u622a\u4e86\u5f53\u3002\u4ed6\u8003\u8651\u8fc7\u4ee5K\u5f00\u5934\u548c\u7ed3\u5c3e\u7684\u5404\u79cd\u6392\u5217\u7ec4\u5408\uff0c\u8ba4\u4e3aKodak\u8fd9\u4e2a\u540d\u5b57\u6709\u4e09\u4e2a\u597d\u5904\uff1a\u4e00\u662f\u5b83\u5177\u6709\u5546\u6807\u7684\u7279\u8d28\uff1b\u4e8c\u662f\u53d1\u97f3\u4e0d\u4f1a\u88ab\u8bfb\u9519\uff1b\u4e09\u662f\u62fc\u5199\u65b9\u5f0f\u4e0a\u4e0d\u4f1a\u4e0e\u5176\u4ed6\u5546\u6807\u6df7\u6dc6\u3002\u6709\u4e9b\u4eba\u4ee5\u4e3a Kodak\u6e90\u4e8e\u6309\u7167\u76f8\u673a\u5feb\u95e8\u65f6\u53d1\u51fa\u7684\u201c\u5494\u54d2\u201d\u58f0\uff0c\u4f46\u90a3\u662f\u8bef\u89e3\u3002<\/p>\n
\u5fae\u8f6f(Microsoft)\uff1a\u516c\u53f8\u521b\u529e\u4eba\u6bd4\u5c14-\u76d6\u8328\u53d6Microcomputer software(\u5fae\u578b\u7535\u8111\u8f6f\u4ef6)\u4e24\u4e2a\u5355\u8bcd\u7684\u8bcd\u5934\uff0c\u8d77\u521d\u5b9a\u540d\u4e3aMicro-Soft\uff0c\u540e\u6765\u4e2d\u95f4\u7684\u201c-\u201d\u88ab\u53bb\u6389\u4e86\u3002 <\/p>\n
\u6469\u6258\u7f57\u62c9(Motorola)\uff1a\u516c\u53f8\u524d\u8eab\u662f\u4e00\u5bb6\u4ea7\u54c1\u9887\u53d7\u6b22\u8fce\u7684\u6536\u97f3\u673a\u5de5\u5382\uff0c\u5531\u673a\u54c1\u724c\u4e3aVictrola(\u7ef4\u514b\u591a)\u3002\u800c\u5f53\u521b\u59cb\u4eba\u4fdd\u7f57-\u52a0\u5c14\u6587\u5f00\u59cb\u751f\u4ea7\u6c7d\u8f66\u6536\u97f3\u673a\u4e4b\u540e\uff0c\u516c\u53f8\u540d\u5b57\u4fbf\u6539\u4e3aMotorola\uff0cmotor\u610f\u4e3a\u201c\u6c7d\u8f66\u201d\uff0crola\u5219\u662f\u539f\u540dVictrola\u7684\u8bcd\u5c3e\u3002 <\/p>\n
\u7532\u9aa8\u6587(Oracle)\uff1a\u516c\u53f8\u521b\u59cb\u4eba\u62c9\u91cc-\u57c3\u5229\u68ee\u4e0e\u9c8d\u52c3-\u5965\u8328\u4e3a\u4e2d\u592e\u60c5\u62a5\u5c40\u505a\u8fc7\u4e00\u4e2a\u54a8\u8be2\u9879\u76ee\uff0c\u8be5\u9879\u76ee\u7684\u4ee3\u53f7\u5373\u4e3a\u201cOracle\u201d(\u795e\u8c15)\u3002 <\/p>\n
\u767e\u4e8b\u53ef\u4e50(Pepsi-Cola)\uff1a\u56e0\u914d\u65b9\u4e2d\u542b\u6709\u53ef\u4e50\u679c\u6210\u5206\uff0c\u4ee5\u53ca\u5ba3\u79f0\u80fd\u6cbb\u7597\u6d88\u5316\u4e0d\u826f(dyspep sia)\u800c\u5f97\u540d\u3002 <\/p>\n
\u9510\u6b65(Reebok)\uff1aReebok\u662frhebok(\u975e\u6d32\u77ed\u89d2\u7f9a\u7f8a)\u4e00\u8bcd\u7684\u53d8\u4f53\u62fc\u6cd5\u3002\u8fd9\u5bb6\u4f53\u80b2\u7528\u54c1\u5546\u7684\u5e7f\u544a\u6807\u5fd7\u5c31\u662f\u7f9a\u7f8a\u89d2\u3002 <\/p>\n
\u58f3\u724c(Shell)\uff1a\u8377\u5170\u7687\u5bb6-\u58f3\u724c\u77f3\u6cb9\u516c\u53f8\u6210\u7acb\u4e8e1907\u5e74\uff0c\u7531\u8377\u5170\u7687\u5bb6\u77f3\u6cb9\u516c\u53f8\u4e0e\u8d1d\u58f3\u8fd0\u8f93\u8d38\u6613\u516c\u53f8\u5408\u5e76\u3002\u540e\u8005\u662f\u572819\u4e16\u7eaa\u672b\u7531\u585e\u7f2a\u5c14\u5546\u4e1a\u516c\u53f8\u7ec4\u5efa\u6210\u7acb\u7684\u3002\u585e\u7f2a\u5c14\u516c\u53f8\u4ece\u4e8b\u65e5\u672c\u8d1d\u58f3\u8fdb\u53e3\u751f\u610f\uff0c\u540e\u6765\u7684\u58f3\u724c\u77f3\u6cb9\u516c\u53f8\u4e5f\u56e0\u6b64\u5f97\u540d\u3002 <\/p>\n
\u661f\u5df4\u514b(Starbucks)\uff1a\u5f97\u540d\u4e8e\u8d6b\u5c14\u66fc-\u6885\u5c14\u7ef4\u5c14\u7684\u5c0f\u8bf4\u300a\u5927\u767d\u9cb8\u300b\u4e2d\u7684\u4eba\u7269\u540d\u79f0\uff0c\u4e66\u4e2d\u7231\u559d\u5496\u5561\u7684\u5927\u526f\u5c31\u53ebStarbuck\u3002 <\/p>\n
\u65bd\u4e50(Xerox)\uff1a\u9759\u7535\u590d\u5370\u673a\u53d1\u660e\u4eba\u5207\u65af\u7279-\u5361\u5c14\u68ee\u5982\u6b64\u547d\u540d\u516c\u53f8\uff0c\u662f\u4e3a\u5f3a\u8c03\u5176\u590d\u5370\u65b9\u6cd5\u662f\u5e72\u6cd5\u590d\u5370\uff0c\u533a\u522b\u4e8e\u5f53\u65f6\u5e7f\u6cdb\u91c7\u7528\u7684\u6e7f\u6cd5\u590d\u5370\u3002\u5728\u5e0c\u814a\u8bed\u4e2d\uff0cXer\u8fd9\u4e2a\u5b57\u6839\u8868\u793a\u201c\u5e72\u71e5\u201d\u3002 <\/p>\n
\u963f\u8fea\u8fbe\u65af(Adidas)\uff1a\u521b\u59cb\u4eba\u963f\u8fea-\u8fbe\u65af\u52d2(Adi Dassler)\u7684\u59d3\u540d\u8bcd\u5934\u5408\u5e76\u800c\u6210\u3002 <\/p>\n
\u4e50\u9ad8(LEGO)\uff1a\u4e39\u9ea6\u6587\u201cleggodt\u201d\u7ec4\u5408\u800c\u6210\uff0c\u610f\u601d\u662f\u201c\u73a9\u5f97\u597d\u201d\uff0c\u800c\u8fd9\u4e5f\u6b63\u662f\u8fd9\u5bb6\u4e16\u754c\u7740\u540d\u5851\u6599\u73a9\u5177\u5382\u5546\u6240\u8ffd\u6c42\u7684\u76ee\u6807\u3002 <\/p>\n
\u6885\u585e\u5fb7\u65af-\u5954\u9a70(Mercedes-Benz)\uff1a\u201c\u6885\u585e\u5fb7\u65af\u201d\u662f\u6234\u59c6\u52d2\u6c7d\u8f66\u516c\u53f8\u4e3b\u8981\u7ecf\u9500\u5546\u57c3\u7c73\u5c14-\u8036\u5229\u5185\u514b\u7684\u5c0f\u5973\u513f\u7684\u540d\u5b57\u30021899\u5e74\u8036\u5229\u5185\u514b\u9a7e\u9a76\u4ee5\u6885\u585e\u5fb7\u65af\u547d\u540d\u7684\u6234\u59c6\u52d2\u6c7d\u8f66\u53c2\u52a0\u6cd5\u56fd\u6c7d\u8f66\u5927\u8d5b\u4e00\u4e3e\u593a\u9b41\uff0c1902\u5e74\u6234\u59c6\u52d2\u516c\u53f8\u5c06\u6885\u585e\u5fb7\u65af\u6ce8\u518c\u4e3a\u5546\u6807\u30021926\u5e74\u6234\u59c6\u52d2\u516c\u53f8\u4e0e\u5954\u9a70\u516c\u53f8\u5408\u5e76\uff0c\u7ec4\u6210\u6234\u59c6\u52d2-\u5954\u9a70\u516c\u53f8\uff0c\u7fcc\u5e74\u5c06Mercedes\u548cBenz\u4e24\u4e2a\u54c1\u724c\u7edf\u4e00\u4e3aMercedes-Benz\u3002 <\/p>\n
\u8010\u514b(Nike)\uff1a\u516c\u53f8\u540d\u79f0\u6e90\u81ea\u5e0c\u814a\u80dc\u5229\u5973\u795e\u5948\u57fa(Nike)\u3002 <\/p>\n
\u8bfa\u57fa\u4e9a(Nokia)\uff1a\u8fd9\u5bb6\u4e16\u754c\u7535\u4fe1\u4e1a\u5de8\u5934\u7684\u524d\u8eab\u662f\u82ac\u5170\u4e00\u5bb6\u7eb8\u6d46\u5382\uff0c\u8be5\u5382\u5c31\u5750\u843d\u4e8e\u8bfa\u57fa\u4e9a\u5e02\u3002 <\/p>\n
\u6c83\u5c14\u739b(Walmart)\uff1a\u7531\u521b\u59cb\u4eba\u8428\u59c6-\u6c83\u5c14\u987f(Sam Walton)\u59d3\u6c0f\u4e2d\u7684Wal\u4e0e\u201c\u5e02\u573a\u201d\u7684\u82f1\u6587mart\u7ec4\u5408\u800c\u6210\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
(\u65b0\u534e\u6bcf\u65e5\u7535\u8baf\/\u4e2d\u8bc4\u793e)\u5bf9\u4e8e\u5f53\u4ee3\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u8457\u540d\u540d\u54c1\u724c\u7684\u8eab\u5f71\u53ef\u8c13\u65e0\u5904\u4e0d\u5728\u3002\u7136\u800c\u8fd9\u4e9b\u54c1\u724c\u7684\u540d\u79f0\u662f\u5982\u4f55\u5f97\u6765\u7684\uff0c\u6050\u6015\u6ca1\u6709\u591a\u5c11\u4eba\u80fd\u8bf4\u51fa\u4e2a\u7a76\u7adf\u3002\u7f8e\u56fd\u201c\u7b54\u6848\u201d\u7f51\u7ad9\u8fd1\u65e5\u5c31\u5bf9\u4e00\u4e9b\u4eba\u4eec\u8033\u719f\u80fd\u8be6\u7684\u54c1\u724c\u9010\u4e00\u8fdb\u884c\u4e86\u8ffd\u6839\u6eaf\u6e90\u3002 \u5965\u8fea(Audi)\uff1a\u516c\u53f8\u521b\u59cb\u4eba\u5965\u53e4\u65af\u7279-\u970d\u5e0c\u66fe\u5f00\u529e\u8fc7\u4e00\u5bb6\u540d\u4e3a\u201c\u970d\u5e0c\u201d\u7684\u6c7d\u8f66\u516c\u53f8\uff0c\u7136\u800c\u5728\u79bb\u5f00\u8be5\u516c\u53f85\u5e74…
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